|Aqua Sphere Goggles are Again the Primetime TV Choice|
UK Press Release - December, 2010
Goggle guru Aqua Sphere has been asked to provide goggles and masks to the fourth series of ITV's life-changing television programme The Biggest Loser. The show joins the increasing number of primetime TV shows using Aqua Sphere's benchmark aquatic eyewear innovation to protect participants' eyes during sports activities and active challenges.
A hugely positive series which transforms people's lives, The Biggest Loser sees 14 overweight people move into a healthy retreat for seven weeks and undergo an intense exercise regime involving lots of different activities. Their weight loss is monitored weekly and the winner is decided 10-12 weeks after they leave the retreat when they are weighed for a final time and “The Biggest Loser” is crowned the winner. Last year's Final attracted over 1.4 million viewers and the winner, Kevin Sage, lost 9 stone 6lbs and went on to complete the London Marathon. Scheduled for transmission on ITV1 in January 2011, the producers predict even higher figures for the fourth series as a result of its mid-week primetime slot and increasingly popular international format.