|The Swim Challenge - Will You Swim For Cancer Research?|
VISTA, Calif. – Aqua Sphere, the leader in high-end, innovative swim products, dares to see who will go the distance—men or women?
As the sponsors of the Swim Challenge, Aqua Sphere, the company that promotes comfort and long-lasting performance in the water has thrown down the gauntlet in an effort to raise funds and awareness for breast and prostate cancer and in the process, determine who rules the pool.
Beginning April 1 through November 30, swimmers of all abilities can sign-up and sign on to www.swimchallenge.org each day to log their hours (not their laps) in the water. Whether they like it smooth or rough, on their backs or their stomachs – it’s not the stroke that matters but who will outlast their competition.
The Swim Challenge website will track the total time, men vs. women, via a “leader meter” posted on the website and created as a widget so that competitors can keep tabs on their counterparts. The site will also allow swimmers to individually track their personal progress in the pool, encouraging them to swim longer each day.
A $35,000 donation will be split between the Prostate Cancer Foundation (men) and The Breast Cancer Research Foundation (women); allocations will be determined by the cumulative hours swum by each gender.
"Regardless who wins, they both win,” says Olivier Laguette, Director of Marketing for Aqua Sphere. “We’ve all been personally affected by cancer in some way or another but instead of simply writing a check, we wanted to do something fun that would promote a healthy lifestyle as well as some healthy competition – and a little bit of a gender war seemed appropriate."
Aqua Sphere, the originator of the “swim mask,” is widely known for their line of comfortable aquatic eyewear including the popular Seal and Vista masks and the Kaiman and Kayenne goggles. Designed for form and function, swimmers can simply fit the frames to their face and forget about them while they enjoy swimming for time, distance, exercise or just fun.
The Breast Cancer Research Foundation® (BCRF) was founded in 1993 by Evelyn H. Lauder as an independent, not-for-profit organization dedicated to funding innovative clinical and translational research. In October 2009, BCRF awarded nearly $28.5 million to 173 scientists across the United States, Canada, Latin America, Europe, the Middle East, and Australia. BCRF perseveres in directing at least 85 cents of every dollar raised directly to research. And for the eighth consecutive year, BCRF received Charity Navigator’s highest rating, four stars, thus outperforming over 99.8% of the 5,400 evaluated charities, while the American Institute of Philanthropy has awarded BCRF its highest possible rating of A+. BCRF is the only breast cancer organization in the U.S. to receive these accolades. For more information about BCRF, visit www.bcrfcure.org.
The Prostate Cancer Foundation (PCF) was founded in 1993 to find better treatments and a cure for prostate cancer. Through its unique model for soliciting and selecting promising research programs