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Aqua Sphere Becomes the Official Swim Partner to the Blue Mile - Race for the Environment

Plymouth, UK – Sport Environment, the organiser of The Blue Mile – Race for the Environment is today delighted to announce that it has chosen swimming goggle guru Aqua Sphere as its Official Swim Partner. Aqua Sphere is the name behind the world's most innovative award winning goggles and masks and is currently the fastest growing brand in UK swimming, providing everything a swimmer needs from caps to swimwear to wet suits. The new partnership will see Aqua Sphere supply 1200 branded swim caps as well as assorted winners' prizes and adds to Aqua Sphere's strategic list of high quality event partnerships for 2010.

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Aqua Sphere and The Blue Mile continue Partnership

The Blue Mile – Race for the Environment is the UK’s newest mass-participation event designed to engage people actively with our blue environment. Open to everyone, participants are invited to complete a mile in, on or next to a water environment to raise vital support and money for WWF-UK, the world's leading conservation organisation. Participants can choose to swim, kayak, sail or even just walk - the options are almost endless! The inaugural event will take place in Plymouth on 3rd July 2010 and additional waterfront cities are being invited to take part in future events. The event has been created to increase participation in our natural environment and provide a learning experience to help encourage more people to take steps to care for the health of our planet.

Conrad Humphreys, CEO of Sport Environment says, “It is fantastic that one of the world’s leading swim brands has agreed to partner with The Blue Mile – Race for the Environment. Our aim is to create the UK’s most inclusive water-based, mass-participation event. We look forward to the inaugural event in July and to developing many more of these events nationwide to create an annual phenomenon which is fun to participate in whilst helping to raise vital support and money for the world’s leading conservation organisation. Aqua Sphere's endorsement is a superb support.”

Martin Newton, Sales & Marketing Manager for Aqua Sphere says, "We are delighted to partner with The Blue Mile and we believe its ethos to engage people actively with our blue environment is extremely worthy and shows huge integrity and compassion for our landscape. We look forward to a great opening event in Plymouth and to a long term relationship as this series develops."

Click www.thebluemile.org for event info and enrollment.

For further event information and access to high resolution imagery please contact:
Teresa Page
Sport Environment
Tel: 01752 600111
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About The Blue Mile and WWF-UK:
The Blue Mile - Race for the Environment is the UK’s newest mass-participation event designed to engage people actively with our blue environment. It will be open to everyone to take part and complete a mile in, on or next to a water environment. The inaugural event will take place in Plymouth in the summer 2010 with additional waterfront cities being invited to take part in future events. The Blue Mile – Race for the Environment aims to increase participation in our natural environment and provide a learning experience to help encourage more people to take steps to care for the health of our planet.

WWF-UK is the official charity partner of The Blue Mile, and hopes this event will encourage people of all ages to engage with and take steps to look after our seas. WWF is one of the world’s leading conservation organisations, creating solutions to the most serious conservation challenges facing our planet, helping people and nature thrive. WWF is working at a global level to change the ways our seas are managed, so that people can continue to use these natural resources without compromising the wealth of species and habitats around our shores.